Unlock new revenue streams, advance your climate agenda

Unlock new revenue streams, advance your climate agenda

Increase your business trajectory by becoming a Merchant Partner and embrace a sustainable future.

Increase your business trajectory by becoming a Merchant Partner and embrace a sustainable future.

New York City feels like 50° • NJ drought wiped out by heavy rains last weekend • Milder, more seasonable weather returns Saturday •

New York City feels like 50° • NJ drought wiped out by heavy rains last weekend • Milder, more seasonable weather returns Saturday •

New York City feels like 50° • NJ drought wiped out by heavy rains last weekend • Milder, more seasonable weather returns Saturday •

Empower your climate agenda and reach new consumers

Empower your climate agenda and reach new consumers

With Dorothy, merchants of all sizes can gain a unique opportunity to make a real impact. Strategically connect with consumers and hyper-target individuals actively seeking products and services to aid in their climate preparation and recovery efforts.

With Dorothy, merchants of all sizes can gain a unique opportunity to make a real impact. Strategically connect with consumers and hyper-target individuals actively seeking products and services to aid in their climate preparation and recovery efforts.

230 million

230M

Potential property owners to reach

Potential property owners to reach

$2k

Average amount spent per month on household-related purchases

$13k

Average amount spent annually on home improvement, maintenance, and repair

Featured merchants

Our mission for Merchants

Our mission for Merchants

At Dorothy, our passion comes from the universal truth about our climate: it affects everyone. As our communities endure the impacts of increasingly frequent and severe weather events, we are committed to connecting individuals and businesses with the right organizations to help them prepare and recover from the climate challenges ahead.

By partnering with us, you’ll effectively identify and assist property owners throughout their climate recovery process, 

all while optimizing your business operations.

A merchant partnership program 

to support your climate goals and boost sales

A merchant partnership program 

to support your climate goals and boost sales

Our marketing solutions for Merchant Partners will grow your reach, increase customer loyalty, 

and engage new customers.

Our marketing solutions for Merchant Partners will grow your reach, increase customer loyalty, 

and engage new customers.

Decrease customer acquisition cost (CAC) by up to 90%

By using our hyper-targeted approach, you’ll be able to decrease your current marketing spend by up to 90% compared to your competitors.

Advertising for efficiency & effectiveness

Generate your own marketing campaigns or let our marketing professionals do it for you. Just send over your content and we'll handle the rest.

Reach for the right audience

By becoming a merchant partner, we'll help you reach new customers who are directly in need of your products & services.

Gain positive brand sentiment



You'll gain new, loyal customers through your marketing campaigns, helping supply them with products and services in their time of need.

Dorothy marketing solutions built for your business

Dorothy marketing solutions built for your business

At Dorothy, we harness data in a different way. With our unique climate prediction model and advanced machine learning techniques, we leverage real-time weather tracking to instantly target potential customers impacted by severe weather events.

With Dorothy:

Create automated hyper-targeted campaigns to individuals who require your products and services the most

Connect with the right people at precisely the right moment

Specialize campaign offerings based on weather alerts and storm severity

Become a Dorothy merchant partner

Become a Dorothy merchant partner

Reach millions through your exclusive offers and benefits

When you become a Dorothy Card partner, we’ll hyper-target your discounts and benefits triggered by weather events.

Access automatic marketing campaigns
and effortless outreach

We’ll automate your merchant campaigns and ensure they reach the customers who need your services — before, during, or after a weather event.

Increase your revenue and positive
brand sentiment

Through our hyper-targeted campaigns, experience a significant reduction in customer acquisition costs and cultivate lasting loyalty with property owners nationwide.

Watch your sales grow with Dorothy

Watch your sales grow with Dorothy

Increase your conversion

Through our advanced campaign targeting, your products will reach individuals who are primed for conversion

Hyper-target campaigns

Leverage our technology and send hyper-targeted display campaigns based on customer needs

Discover new customers

Access & engage millions of new customers who are in direct need of your products & services

Access advanced analytics

Automate or manually access your campaigns with advanced reporting capabilities measuring your choice of KPIS

Get started, become a Merchant Partner

Have a pressing need? Get service from a Dorothy provider today

2

Schedule a meeting with a Dorothy team member

3

Add all required documents and information to your account

4

Start monitoring alerts and send your marketing campaigns

Leverage weather data 

to discover, engage, and convert new customers with 

Dorothy Pro

Leverage weather data 

to discover, engage, and convert new customers with 

Dorothy Pro

Want to explore our enterprise solutions beyond a full partnership? 




Try Dorothy Pro, our hyper-targeted weather tracking platform and locate millions of potential customers directly impacted by real-time severe weather conditions.

Choose Dorothy Pro and gain access to:

Location of new customers affected by severe weather

Customer contact information and granular property details

24/7 Dorothy Pro support and marketing optimization reports

Get started today with a service provider

Have a pressing need? Get service from
a Dorothy provider today

1

Sign up for Dorothy

2

Request a service for what you need

3

We will contact you within 2 business days

4

A qualified service provider will reach out

Get started today with a service provider

Have a pressing need? Get service from
a Dorothy provider today

1

Sign up for Dorothy

2

Request a service for what you need

3

We will contact you within 2 business days

4

A qualified service provider will reach out

Dorothy helps businesses of all
sizes and specialities grow

Dorothy helps businesses of all sizes and specialities grow

We support organizations nationwide, simplifying and streamlining climate recovery services for property owners. Whether you’re seeking to expand your customer base, or want to advance your climate agenda, our team will collaborate closely with you to achieve your business objectives.

We support organizations nationwide, simplifying and streamlining climate recovery services for property owners. Whether you’re seeking to expand your customer base, or want to advance your climate agenda, our team will collaborate closely with you to achieve your business objectives.

Our partnerships span over
several industries
Our partnerships span over several industries
Our partnerships span over several industries

General contracting

Trade-specific contracting

Commercial building

National public adjusters

Consumer packaged goods (CPG)

Insurance brokers

Travel, transportation, hospitality

We help businesses discover new customers
We help businesses discover new customers
We help businesses discover new customers

Lead generation

Property owner data sourcing & delivery

Direct outreach & contact with consummers

Insurance claim advancements

Targeted marketing campaigns

Marketing spend reduction

Address portfolio monitoring

Increased sales conversions

In the press

In the press

In the press

Dorothy Wins Visa Everywhere Initiative 2023, LGBTQ+ Special Edition

Dorothy, a pioneering fintech startup focused on developing a comprehensive network of climate preparation and recovery solutions, is thrilled to announce its winning of the 2023 Visa Everywhere Initiative, LGBTQ+ Special Edition competition.

Dorothy, a pioneering fintech startup focused on developing a comprehensive network of climate preparation and recovery solutions, is thrilled to announce its winning of the 2023 Visa Everywhere Initiative, LGBTQ+ Special Edition competition.

Visa Everywhere Initiative recognizes LGBTQ+ founders for their innovation

Visa is making its network available to drive inclusive economic growth with the goal to give everyone, everywhere access to the global economy. This year, the Visa Everywhere Initiative once again opened the door to nearly 400 hundred minority-founded startups to share their digital solutions that promote greater accessibility in the way we pay, save, and invest.

Visa is making its network available to drive inclusive economic growth with the goal to give everyone, everywhere access to the global economy. This year, the Visa Everywhere Initiative once again opened the door to nearly 400 hundred minority-founded startups to share their digital solutions that promote greater accessibility in the way we pay, save, and invest.

The Fund Founder Spotlight Interview: Arianna Armelli of Dorothy

Dorothy, a pioneering fintech startup focused on developing a comprehensive network of climate preparation and recovery solutions, is thrilled to announce its winning of the 2023 Visa Everywhere Initiative, LGBTQ+ Special Edition competition.

Dorothy, a pioneering fintech startup focused on developing a comprehensive network of climate preparation and recovery solutions, is thrilled to announce its winning of the 2023 Visa Everywhere Initiative, LGBTQ+ Special Edition competition.

Become an in-network Dorothy partner

Become an in-network Dorothy partner

Not sure if a Merchant Partnership is the right fit? Join our expansive network of service providers and gain access to property owners directly requesting your services and solutions in your area.

Not sure if a Merchant Partnership is the right fit? Join our expansive network of service providers and gain access to property owners directly requesting your services and solutions in your area.

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2024 Dorothy

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Looking for enterprise solutions?

Explore our solutions for businesses and discover how to reach more customers and maximize sales.